This project was slightly different to the rest as were had to choose a project brief from the Student Goldpack competition. For the Graphic Design brief, I chose I had to choose an existing pack design that I believed was weak or poorly designed, particularly from a branding and communication point of view, and redesign the graphics and perhaps even the packaging to turn it into a big brand look.

My design helps Robertson winery’s consumers in the process of wine selection by illustrating the ideal food with which the wine could be paired to accentuate the flavours and undertones rather than keeping these points to themselves. This specific design concept differentiates Robertson winery from their competitors as it takes on a completely different illustration style and texture which adds more depth and encourages consumers to interact with the packaging while simultaneously given more of a family gathering feel to the brand image.